Behold a Hendrix holy grail. Fewer than 10 examples of the seminal poster are known to exist, and it has been several years since one surfaced on the auction block.
This particular survivor is a completely fresh discovery, having been stashed away by our consignor ever since he obtained it first hand at the brand-new Electric Factory shortly after Jimi's February 1968 shows there. Not even a month old yet, the Factory played host to two epic performances by the Hendrix Experience, which venue co-owner Larry Magid has recounted this way: "A few weeks after [our] opening, Jimi Hendrix performed, on the cusp of becoming a star. He had painted his hands with Day-Glo colors. With the rest of the stage darkened, a spotlight caught them. For a few moments all you could see were his hands, flying up and down the neck of the guitar, flying over the strings. At the end of his performance, Hendrix set fire to the guitar."
Undoubtedly, the heady, chaotic nature of that era in rock history explains why almost none of these psychedelic paper posters escaped intact. And whereas most other known copies exhibit significant fading, this one remarkably retains vivid hues throughout its 37-1/4" x 25-1/4" dimensions. Designed by a talented yet mysterious artist named "Strange," the mesmerizing piece is documented in The Art of Rock by Paul Grushkin (Page 306, Plate 3.165). Restoration recently undertaken by Chris Fennell at Chameleon Restoration included a careful cleaning, tape removal, linen mounting and in-painting. The result is pure beauty, befitting Hendrix's monumental legacy as a guitar god.